About chica-loca

Chica-Loca belongs in the wardrobe of the young-at-heart city dweller, who is both elegant and determined – in other words, an educated bombshell. "But innately feminine...the clothes are a bit tongue in check, I think."

Allen has mastered the art of mixing colour and texture with design and functionality. Her designs, although trend-aware and current, are refreshingly unlike anything else on the local market: equally at home in Kloof street cafes’ and the cobbled streets of Havana, Buenos Aires and Rio de Janeiro. She has a fabric-first design philosophy, choosing inspiring fabrics and allowing them to inspire her breathtaking designs.

The end result is a collection of head-turning must-haves that oozes confidence, a touch of madness and a certain jais ne sais quois much loved by those fun-loving fashionistas who already own one or more Chica-Loca originals.

Credit: Nimi Pretoriuss

To purchase Chica-Loca online, please visit 36boutiques, click here