welcome to chica loca

About chica-loca

Stockists   |   Contact Details
Benita Allen, owner and designer of Chica-Loca, describes her label (which means crazy woman in Spanish) as "a playful blend of panache and mischief."

Chica-Loca belongs in the wardrobe of the young-at-heart city dweller, who is both elegant and determined – in other words, an educated bombshell. "But innately feminine...the clothes are a bit tongue in check, I think."

Allen has mastered the art of mixing colour and texture with design and functionality. Her designs, although trend-aware and current, are refreshingly unlike anything else on the local market: equally at home in Kloof street cafes’ and the cobbled streets of Havana, Buenos Aires and Rio de Janeiro. She has a fabric-first design philosophy, choosing inspiring fabrics and allowing them to inspire her breathtaking designs.

The end result is a collection of head-turning must-haves that oozes confidence, a touch of madness and a certain jais ne sais quois much loved by those fun-loving fashionistas who already own one or more Chica-Loca originals.

Credit: Nimi Pretoriuss

To purchase Chica-Loca online, please visit 36boutiques, click here


Cape Town
Cavendish Boutique
Shop LG 65
Lower Ground Floor
Cavendish Square
021 683 21 72
Wild Orchid Boutique
135A Main Road
021-863 4696

The Space
Rosebank Mall, Rosebank Mall
Oxford Road
011 327 3640
The Fashion Gallery
Shop 37
No 97 Edison Cresent
Sunninghill Village
082-859 3633


The Space
Shop F130
Gateway Mall
No 1 Palm Boulevard
031 566 3166

Contact details


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Studio 21 Rose Street, Cape Town
Cavendish Boutique Shop LG 65, Lower Ground Floor, Cavendish Square, Claremont
021 683 21 72
Chica-Loca Design Studio 21 Rose Street, Cape Town
Chica-Loca Head Office 21 Rose Street, Cape Town